Fast-track Your Marketing Automation Initiatives with Eloqua Integration
Benefits of Informatica Cloud
Using Informatica Cloud to integrate Eloqua’s marketing automation solution with your salesforce.com deployment, other CRM and software as a service (SaaS) applications, as well as corporate reporting databases enables your Marketing department to truly drive the top of the funnel for Sales with high quality leads. It also allows Marketing to have a more collaborative discussion with Finance and other departments to secure the necessary budget for campaign initiatives.
Upload your leads into Eloqua immediately after attending tradeshows or events and begin executing campaigns
Achieve better lead nurturing by archiving low-value leads and replacing them with fresher leads
Save on Eloqua costs by consolidating multiple Eloqua instances within your company
Perform thorough closed-loop campaign analytics and justify your need for additional budget to the Finance department
Improve your B2B demand generation and revenue performance by integrating social connectors for LinkedIn and Twitter into your email and web marketing campaigns
Target the right buyer with robust cohort and clustering statistical analysis
Deliver better sales intelligence by appending insightful information about the prospect when pushing leads into Salesforce
IT Operations
Respond faster to requests from the marketing department for analytics around marketing spend and ROI
Speed up your data warehousing procedures when merging data from Eloqua with multiple systems
Informatica Cloud Use Cases for Eloqua
Achieve faster data loading of new leads into Eloqua from databases and flat-files
Perform data replication of Eloqua leads quickly for archiving, backup, and analytics purposes
Synchronize your Eloqua leads’ social profiles in order to obtain better lead scoring
