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Eloqua Integration

Eloqua Integration

Fast-track Your Marketing Automation Initiatives with Eloqua Integration

Benefits of Informatica Cloud

Using Informatica Cloud to integrate Eloqua’s marketing automation solution with your salesforce®.com deployment, other CRM and software as a service (SaaS) applications, as well as corporate reporting databases enables your Marketing department to truly drive the top of the funnel for Sales with high quality leads. It also allows Marketing to have a more collaborative discussion with Finance and other departments to secure the necessary budget for campaign initiatives.

Using Informatica Cloud integration and master data management (MDM) to connect Eloqua with the rest of your enterprise can benefit these departments in your company:

Marketing
  • Upload your leads into Eloqua immediately after attending tradeshows or events and begin executing campaigns
  • Achieve better lead nurturing by archiving low-value leads and replacing them with fresher leads
  • Save on Eloqua costs by consolidating multiple Eloqua instances within your company
  • Perform thorough closed-loop campaign analytics and justify your need for additional budget to the Finance department
  • Improve your B2B demand generation and revenue performance by integrating social connectors for LinkedIn and Twitter into your email and web marketing campaigns
  • Target the right buyer with robust cohort and clustering statistical analysis
  • Deliver better sales intelligence by appending insightful information about the prospect when pushing leads into Salesforce
IT Operations
  • Respond faster to requests from the marketing department for analytics around marketing spend and ROI
  • Speed up your data warehousing procedures when merging data from Eloqua with multiple systems

Informatica Cloud Use Cases for Eloqua

  • Achieve faster data loading of new leads into Eloqua from databases and flat-files
  • Perform data replication of Eloqua leads quickly for archiving, backup, and analytics purposes
  • Synchronize your Eloqua leads’ social profiles in order to obtain better lead scoring

Get started with the Informatica Cloud connector for Eloqua now!