Assess and Improve the Quality of Your Salesforce CRM Data
"The dashboard capability gives them a visual representation of how the application data looks after it enters Salesforce. This gives them the ownership and management of their own sales and marketing data without intervention of an IT person. From a technical side, the setup of the tool is quick and easy and that enables the business team to be up and running quickly. "
Your company’s customer, product, opportunity and sales lead data are critical corporate assets; however, the quality of those assets may not be at the level they need to be. Informatica can help. Informatica Data Profiling Service is specifically designed to put control of data quality processes in the hands of business information owners, such as Salesforce administrators and business analysts. A complete Data Quality program combines powerful data analysis, cleansing, matching, and reporting and monitoring to ensure the ongoing integrity of your CRM data.
While most organizations care about the quality of their data, CRM integration systems have been an inherent weak link in overall data quality, partially due to manual data entry and the wide variety of data import sources, formats and content. Without a well run Data Quality program that duplicate, incomplete and inconsistent data can quickly find its way into the core operational systems that are the lifeblood of your business.