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sportingbet

sportingBet

sportingBet

With a wide range of products including online sports, casino, poker and virtual games made available to its customers, sportingbet aims to become the mass market customer champion of online retail gaming. Sportingbet.com is a major brand in the online gaming sector operating across Europe, Australia and the Emerging Markets.

Challenge

  • SportingBet use e-mail campaigns to increase site traffic. 27 web-sites in different languages and currencies created major conversion issues
  • Sportingbet needed to come up with a scheduled solution to upload contact records to Salesforce/Eloqua that was also able to deal with 2 rings of firewalls, a major challenge

Solution

  • 3 sets of files for different purposes are exported Daily, Weekly and Monthly
  • Informatica Cloud Services, in conjunction with the Informatica Platform, collects the data and upload into Salesforce using secure transmission for use
  • Eloqua then delivers the multi-language, multi-currency email campaigns to drive increased site traffic

Benefits

  • Direct mapping and scheduling between Informatica Cloud Services and the Informatica Platform addressed FTH8 (cyrlic characters) requirements in short term
  • Sportingbet able to drive Eloqua email campaigns with higher delivery rates resulting in significant cost savings

Next Steps: