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TransUnion is a global leader in credit and information management. For more than 30 years, TransUnion has worked with businesses and consumers to gather, analyze and deliver the critical information needed to build strong economies throughout the world.


  • TransUnion Sales and Service representatives (>550) use Salesforce.com almost exclusively to manage customer relationships in the US & Canada
  • The Sales Automation team needed a fast, easy, affordable way to integrate various “systems of record” with Salesforce, so that users could have 360° view, while minimizing administrative costs


  • Implemented Informatica Cloud Services to publish User, Product, and various custom objects for internal use
  • Used existing Informatica PowerCenter infrastructure to retrieve and manipulate Billing and Subscriber data
  • Scheduled multi-day transmissions


  • Implemented five integrations in first three months of use, and have planned ten more for ‘09. Avoided need for additional FTE, and repositioned Data Steward to focus on architecture, metrics, data quality, and governance
  • Established a Sales Automation Center of Excellence to provide on-demand thought leadership for other countries and Business Units

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