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comScore

comScore

comScore

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online. comScore's products and services are utilized by many of the world's leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.

Challenge

  • comScore needed a way to update SFDC data based on complex decision rules.
  • Previously unable to access raw data for further analysis in an efficient manner
  • Manually running jobs using Apex Data Loader and DemandTools was labor and time intensive

Solution

  • Implemented Informatica Cloud Data Replication Service to automatically extract timely, consistent data from Salesforce
  • Implemented Informatica Cloud Data Loader Service to upload revised comScore data. back into Salesforce to maintain consistent accurate data

Benefits

  • Streamlined and automated an otherwise time and labor intensive repetitive process extracting and uploading data
    Eliminated the need to license and maintain multiple, separate tools
  • Assured data in corporate reporting system is accurate, consistent and timely automatically

Next Steps: