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Dunn & Bradstreet

Dunn & Bradstreet

Dunn & Bradstreet

D&B is the world’s leading source of commercial information and insight on businesses for over 167 years. D&B’s global commercial database contains more than 130 million business records. The database is enhanced by D&B’s proprietary DUNSRight Quality Process, which provides customers with quality business information.

Challenge

  • Consolidate and migrate 6 CRM systems to salesforce.com
  • Consolidate CRM data from multiple systems
  • Integrate sales, customer, contract and usage data from back office.
  • Consolidate sales process across multiple disparate groups
  • Segment customers
  • Reduce duplicate customers across different segments

Solution

  • Informatica Cloud Services
  • Informatica Oracle and Salesforce.com PowerExchange Connectors
  • Complex one time Data Migration and Cleaning processes
  • Unified sales process modeled in salesforce.com
  • Informatica Workflow for visibility and assignment rules

Benefits

  • Provide a single view of customer no matter which sales group is working with them
  • Pipeline and Forecasting capability
  • Consolidated reporting capability across all sales groups
  • Visibility into Sales, Contract, Usage, and Product data in context of the customer

Next Steps: