Dunn & Bradstreet
D&B is the world’s leading source of commercial information and insight on businesses for over 167 years. D&B’s global commercial database contains more than 130 million business records. The database is enhanced by D&B’s proprietary DUNSRight Quality Process, which provides customers with quality business information.
Challenge
- Consolidate and migrate 6 CRM systems to salesforce.com
- Consolidate CRM data from multiple systems
- Integrate sales, customer, contract and usage data from back office.
- Consolidate sales process across multiple disparate groups
- Segment customers
- Reduce duplicate customers across different segments
Solution
- Informatica Cloud Services
- Informatica Oracle and Salesforce.com PowerExchange Connectors
- Complex one time Data Migration and Cleaning processes
- Unified sales process modeled in salesforce.com
- Informatica Workflow for visibility and assignment rules
Benefits
- Provide a single view of customer no matter which sales group is working with them
- Pipeline and Forecasting capability
- Consolidated reporting capability across all sales groups
- Visibility into Sales, Contract, Usage, and Product data in context of the customer
Next Steps:
