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The companies of Transamerica offer a wide array of innovative financial services and products with a common purpose. The Transamerica companies are members of the AEGON Group, a multinational insurance organization headquartered in The Hague, The Netherlands. AEGON is one of the world’s leading life insurance and financial services organizations.


  • Transamerica had tried multiple homegrown CRM systems, but none could deliver the data required for their sales staff
  • A major issue aggregating and cleansing Producer data which was stored in multiple homegrown Contracting & Licensing applications


  • Because Salesforce was easy to integrate and fast to deploy, Transamerica chose Salesforce.com as their front end CRM application
  • Because of support for ACORD, which was already used as a messaging standard, they chose Informatica to cleanse, aggregate and deliver Producer data to the Salesforce.com “desktop”s


  • Moved from requirements gathering through CRM and Integration selection to a fully integrated Salesforce.com deployment within 8 months
  • Update Salesforce.com with producer data every 30 minutes

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