Proctor & Gamble
Proctor & Gamble has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay. The P&G community consists of over 138,000 employees working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in over 180 countries.
Challenge
- Support very large data volumes – need to transform and synchronize hundreds of MBs of customer data
- Promote Salseforce adoption by improving reliability and timeliness of customer data
- Increase productivity of limited project budget and development resources
Solution
- Informatica PowerCenter Data Integration platform repurposed - already in production for Customer ODS implementation
- Informatica infrastructure and resources leveraged and extended to implement bi-directional integration between
- Salesforce and Siebel and other legacy applications
Benefits
- Reduced nightly synch runs from hours to less than 20 minutes
- Provided Salseforce with reliable and “fresh” customer data leading to higher adoption.
- Implemented architecture to synchronize customer data across the entire enterprise
Next Steps:
