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Real News

Real News Networks

Real News Networks

The Real News Network is a television news and documentary network focused on providing independent and uncompromising journalism. The Real News Network is viewer supported and do not accept advertising, government or corporate funding.

Challenge

  • Real News is a non-profit user supported TV network that depends on fresh contact lists to expand its user base
  • Needed to repetitively import multiple contact lists, quickly analyze and output as mailing lists
  • Current consolidation process with Excel was very time consuming and labor intensive

Solution

  • Implemented Informatica Data Loader Service
  • Leveraged DLS’ multi-source import capabilities (database, .CSV, etc)
  • Used data manipulation features to move various datasets into common format for automated importing

Benefits

  • Streamlined data import process
  • Now able to consolidate data into common structure without needing intermediate Excel reformat process
  • Staff now able to focus on the business of supporting their constituents and not on manual and repetitive IT tasks

Next Steps: