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CRM Integration

Microsoft Dynamics CRM Integration

CRM Integration: Be as Flexible and Agile as your CRM Application

Is your approach to CRM integration as flexible and agile as your CRM application? CRM users expect cloud integration to be feature rich, but without the heavy implementation and complexity that comes with traditional CRM integration architectures such as message brokering and an enterprise service bus (ESB). A true cloud CRM integration solution needs to be multitenant and on demand, so that each customer is able to take advantage of the same new features. Upgrades are automatic and end-users have should have the ability to try before they buy.

Using Informatica Cloud for CRM integration enables all departments within your company to access the right data at the right time. As a result, your marketing department can automate high-quality lead flows into your CRM, your sales reps can focus on higher value opportunities, and customer service personnel will have an instantaneous view of support cases

CRM integration uses cases include:

  • Deliver higher quality leads into your CRM to improve conversion rates and campaign ROI
  • Implement comprehensive revenue-cycle models and predict pipeline strength ahead of time
  • Get a single view of your customer by viewing previous order history and be better positioned for an upsell strategy
  • Improve sales forecasting accuracy by building dashboards and KPIs with the right information
  • Enable customer service reps to view accurate billing, product, and warranty information about customers and increase satisfaction, retention, and loyalty
  • Optimize your opportunity-to-order process by ensuring that closed opportunities flow into your ERP system(s) in real-time to kick-start the ordering and fulfillment process

Built from the ground up to be a multitenant cloud service, with Informatica Cloud, organizations can quickly and cost-effectively get up and running and benefit from a rapid pace of cloud CRM integration innovation and automatic upgrades. Informatica Cloud delivers a set of purpose-built applications that address the primary CRM integration challenges: application synchronization, data replication for reporting and backup, legacy CRM migration. Informatica Cloud for CRM Integration allows business users and developers alike to integrate data across cloud-based applications and on-premise systems, social sources, databases and files.

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