REDWOOD CITY, Calif., September 11, 2012 – Informatica Corporation (Nasdaq:INFA), the world’s number one independent leader in data integration software, announced today the availability of Informatica Cloud MDM for organizations looking to improve their customer information within salesforce.com. Informatica Cloud MDM extends the company’s leadership in Cloud Data Integration and Master Data Management (MDM), with technologies obtained through the acquisition of Data Scout Solutions Group Limited.
“With the explosive growth of data in cloud computing and CRM systems, organizations must have a 360-degree view of their clients in order to stay a step ahead of the competition,” said Girish Pancha, chief product officer, Informatica. “To achieve this complete picture of an organizations customers’ data must be pulled together from enterprise applications, cloud applications and third-party data providers for business and IT. With the acquisition of Data Scout and the availability of Informatica Cloud MDM, we accelerated our roadmap to deliver the cleansing, matching, de-duplication and enrichment technology required to gain the greatest value from these data assets.”
Informatica Cloud MDM Benefits
Informatica Cloud MDM can increase the value of an organization’s customer relationship management (CRM) investment with better lead conversion, customer targeting and cross-sell outcomes. Informatica Cloud MDM is a native Force.com solution, which is fully integrated with salesforce.com and deployed in the cloud, with no need to install additional hardware or software. Additionally Informatica Cloud MDM can help organizations:
Informatica Cloud MDM Features
Informatica Cloud MDM is a multitenant software-as-a-service (SaaS) MDM application, natively built and deployed on Force.com. With Informatica Cloud MDM, organizations are able to:
Extends Informatica Leadership in Cloud Data Integration, Data Quality and MDM
“With the increasing popularity of cloud-based CRM applications, companies are looking to MDM as the solution to reconcile customer data across cloud based and on-premise enterprise applications,” said John Radcliffe, Research Vice President, Gartner. “And those organizations who have embraced a cloud-oriented view of the world are expecting the same cloud value proposition with MDM in the cloud – no software maintenance, rapid time-to-value and subscription pricing.”
Tweet this: News: @InformaticaCorp introduces #Cloud #MDM solution for @Salesforce #BigData #Force http://bit.ly/U55XWv
Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, nearly 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.
Note: Informatica, PowerCenter, Informatica Cloud, Informatica Data Quality, Informatica MDM, Informatica Cloud MDM, and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.