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Informatica Announces Data Quality Assessment Solution for Salesforce CRM users

Informatica Announces Data Quality Assessment Solution for Salesforce CRM users

SAN FRANCISCO, Calif., Salesforce.com Dreamforce Conference – September 17, 2007 – Informatica Corporation (NASDAQ: INFA), a leading provider of data integration software, today announced its newest addition to Informatica On Demand services at salesforce.com's Dreamforce conference in San Francisco: Informatica Data Quality Assessment for Salesforce.

Informatica Data Quality Assessment uses pre-defined rules to analyze account, contact, lead, and opportunity information in Salesforce in order to identify missing, invalid, and duplicate data. The service identifies inaccurate data so that companies may take further action in correcting false or missing information.

This software-as-a-service (SaaS) application is delivered by Informatica, and requires no installation of hardware or software by the customer. The service is available via a 30-day trial at www.informaticaondemand.com beginning October 6, 2007.

"Bad data is a universal challenge that plagues all application customers regardless of size," said Ron Papas, general manager, Informatica On Demand. "We've eliminated the hassle of identifying potential trouble spots by creating dynamic scorecards on the quality of data in Salesforce; by using Informatica Data Quality Assessment, every salesforce.com customer and business user can relax knowing that they have a way to qualify data – without having to make a significant investment in IT support or maintenance to handle this task."

"With the massive adoption of Salesforce CRM applications, many customers need finely-tuned, self-service data quality assessment offerings such as Informatica's," said Cindy Warner, senior vice president, Global Technology Services, salesforce.com. "Salesforce.com customers of all sizes can take advantage of this solution to gain and maintain visibility into the quality of their data on an ongoing basis."

Pricing and Availability:

Informatica On Demand Data Quality Assessment is available as a 30-day free trial. Following the trial period, the starting price is $1,000 USD per month beginning October 6, 2007. Visit www.InformaticaOnDemand.com for details.

About Informatica

Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,850 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or visit www.informatica.com.


Note: Informatica, Informatica On Demand, and Informatica Data Quality Assessment are registered trademarks or trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.