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Dun & Bradstreet and Informatica Announce Joint Technology Relationship to Power Data-as-a-Service Solutions

New D&B360TM Solution, Enabled by Informatica Cloud, Embeds Easy Access to D&B's Trusted Commercial Insight into Business Applications and Platforms

SHORT HILLS, NJ and REDWOOD CITY, Calif., December 1, 2010. Dun & Bradstreet (D&B) (NYSE: DNB), the world's leading source of commercial information and insight on businesses, and Informatica Corporation (NASDAQ: INFA), the world's number one independent provider of data integration software, today announced a new joint relationship in support of a new technology offering. Informatica Cloud is enabling cloud-based, on-demand access to D&B's trusted insight, along with other essential business knowledge, through D&B's recently announced data-as-a-service (DaaS) solution, D&B360TM

DaaS is changing how businesses access and use information by providing on-demand access to the essential insights business end-users need to do their jobs, reducing data quality challenges and improving productivity. D&B360 allows enterprise software providers to easily embed D&B data and other essential business knowledge directly into their applications. D&B360 is designed to quickly integrate with business software solutions that use commercial company or professional contact data, such as customer relationship management (CRM), sales force automation, business intelligence (BI), master data management (MDM) and marketing automation.

D&B360 combines insight on the more than 177 million businesses worldwide and 53 million contacts with the rigorous quality assurance and patented matching processes D&B performs through the company's proprietary DUNSRight® process. D&B360 also seamlessly integrates relevant, dynamic information from social media and news sources for a complete picture of businesses.

Informatica Cloud is the enabling, back-end integration platform for D&B360, providing critical data integration, data synchronization and data quality as an on-demand service. Through the integration and synchronization capabilities provided by Informatica, users can benefit from automatically updated insight from D&B's database, including the world's largest collection of businesses and family tree structures.

"Business users need easy, always-on access to quality business insight so they can improve productivity, capture greater share of wallet and eliminate data quality issues. D&B360 puts a world of trusted business insight in one place, providing users with a wealth of high-quality insight on companies and contacts through the business applications they use every day - in just seconds," said Jim Delaney, President, D&B Global Sales & Marketing Solutions. "With the on-demand access Informatica Cloud provides, D&B360 empowers organizations of all sizes to access the world's largest global database, directly from their enterprise and cloud applications. Informatica Cloud supports the on-demand model fundamental to data-as-a-service, and provides the performance and scalability required to keep users consistently current with complete and up-to-date information."

"We see data-as-a-service as an opportunity for cloud-based data integration because organizations today must be able to trust the data at their fingertips in order to satisfy their customers and grow their business," said Ron Papas, general manager, Informatica Cloud. "Our relationship with D&B represents a milestone for Informatica Cloud and signals a further broadening of Informatica's cloud opportunity as data-as-a-service continues to grow in importance and popularity."

D&B and Informatica will both be exhibiting at the salesforce.com Dreamforce annual user conference at Booths #500 (Informatica) and #525 (D&B), December 6-9 in San Francisco, where they will be demonstrating the new D&B360 and Informatica Cloud capabilities.

Tweet this: New D&B360 Offering Powered by @INFACloud Cloud Allows Easy Access To Company Data http://bit.ly/hXcZfi #daas @InformaticaCorp

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 169 years. D&B's global commercial database contains more than 177 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutionsâ„¢ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions TM to increase revenue from new and existing customers; and D&B Internet Solutionsâ„¢ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.

For more information, please visit www.dnb.com. For more on the solution, visit www.dnb.com/360.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world's number one independent leader in data integration software. The Informatica Platform provides corporations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 4,200 companies worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the internet cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/companies/3858 and http://twitter.com/InformaticaCorp.

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