"With the introduction of Informatica Cloud MDM, our vision to provide every organization with the cleansing, matching, duplication and enrichment technology required to manage the complexity of cloud data becomes a reality."
– Girish Pancha, chief product officer, Informatica
With the explosive growth of data in cloud computing and CRM systems, organizations of all sizes must have a strategy to achieve a 360-degree customer view in order to stay a step ahead of the competition. Informatica Cloud MDM increases the value of your salesforce.com investment with better lead conversion, customer targeting and cross-sell outcomes.
Informatica Cloud MDM is available as a native Force.com solution, which is fully integrated with salesforce.com and deployed in the cloud.
Data standardization, address validation and email verification ensures data stays clean and reliable at all times. Customer information is augmented with additional data from third-party data providers such as Bloomberg, data.com and Thomson Reuters.
Accounts, contacts and opportunities residing within a single Salesforce instance or across multiple Salesforce orgs are matched and consolidated to build the complete and authoritative view of customer, providing sales, marketing and service staff the information needed to give each customer the best experience and maximize team productivity. Interactive duplicate check controls seamlessly integrated with the Salesforce user interface proactively prevent duplicate data from being entered into Salesforce.
Informatica Cloud MDM enables a complete view of the customer by integrating important data such as billing information, service tickets and financial data from other enterprise and cloud applications into Salesforce.
Informatica Cloud MDM manages and displays a consolidated view of customer hierarchies across different salesforce.com orgs and enterprise systems within salesforce.com, giving customer-facing teams an accurate view of the value of each customer relationship.
“We used to spend time talking about CRM data quality. Now we focus on cloud innovation.”
Most businesses have multiple systems and applications managing all aspects of customer and prospect interaction. Ensuring campaign effectiveness and high campaign ROI requires segmentation, having a clear picture of who your customer is, and the right data in the right place. Informatica Cloud MDM, along with powerful cloud integration synchronizes your data into a single view, consolidates and cleanses any inconsistencies, leaving you with a clean, duplicate free and standardized data ready for any campaign effectiveness and campaign ROI planning.
If Sales have no visibility of, or are not following up on the Leads Marketing has generated, how do you measure campaign effectiveness and campaign ROI? Informatica Cloud MDM enables builds a strong connection between Leads, Accounts and Contacts by showing any Leads that have been generated for an Account from within the Account Object and vice versa. Advanced Lead Conversion connects the Lead to the right Account preventing duplicate Accounts from being created. Finally, the fuzzy search features ensure records are easy to find without the need to have the exact same spelling every time.
Tracking and measuring your campaign ROI has never been more important. But CRM users not following best practices and creating Campaign-less Leads, for example, can negatively affect your Campaign analysis. Suddenly your campaign effectiveness drops and all of the opportunities that could have potentially been influenced by a Campaign are lost in the process. With Informatica Cloud MDM you can import your Campaign lists and fuzzy match them against your existing Accounts, Contacts and Leads automatically improving campaign effectiveness by linking Campaigns to Contacts associated with in-flight Opportunities. Forced search at point of entry means there will never again be a new record created without first checking the Leads Marketing has generated. Advanced Lead Conversion also means no more duplicate Accounts be created where an existing Account already exists.
Recently Informatica Cloud has been recognized with the following awards:
“Thanks to Informatica Cloud MDM and Integration, we have experienced a 20% increase in sales efficiency, which cascades into a 20% increase in revenue.”
Head of Business Change
Business agility is critical, but sometimes the need for speed leads to bad habits and dirty data is the result. With Informatica Cloud MDM's fuzzy search functionality built right into Salesforce CRM, you can ensure that your Sales team are finding the information they need quickly and with little effort. Informatica Cloud MDM's advanced Lead conversion and duplicate prevention at point of entry means dirty/unwanted records are a thing of the past. In addition, with Informatica Cloud MDM's Integration and Consolidation functionality, allows for an automated Opportunity to Order process.
Sharing sales data across business units can be both a challenge and a cross-sell opportunity. Even within your own business unit, valuable customer upsell opportunities are often missed. Ensuring that your data is cleansed and consolidated in a single view is key to unlocking this potential revenue. Informatica Cloud MDM ensures data from external systems is integrated within Salesforce, fuzzy matched and consolidated into unique records. Advanced Hierarchy Management also means you can view a rolled up hierarchy of the multiple divisions and subsidiaries you are interacting with, giving you a true single view of your customer.
We've all heard it before – when it comes to CRM it's "garbage in, garbage out." Incomplete, disconnected and duplicate data has a direct impact to your bottom line. With Informatica Cloud MDM, you can ensure you have built a foundation of cleansed and standardized data to improve business reporting and sales forecasting. Powerful cloud integration allows you to bring in data from external systems to ensure you have a complete picture. Advanced Hierarchy and Consolidation functionality built on the Force.com platform allows you to get a consolidated and rolled up view of all the interactions you have with a prospect regardless of the number of subsidiaries you are selling to.