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Cloud Master Data Management for Marketing

“We used to spend time talking about CRM data quality. Now we focus on cloud innovation.

Alex Bates
Channel Marketing

  • Are you building your marketing plan on the right information?
  • How do you ensure the data you have in Salesforce1 is complete and clean?

Most businesses have multiple systems and applications managing all aspects of customer and prospect interaction. Ensuring campaign effectiveness and high campaign ROI requires segmentation, having a clear picture of who your customer is, and the right data in the right place. Informatica Cloud MDM, along with powerful cloud integration synchronizes your Salesforce1 data into a single view, consolidates and cleanses any inconsistencies, leaving you with a clean, duplicate free and standardized data ready for any campaign effectiveness and campaign ROI planning.